Hello ladies, and thank you for taking the time to visit my new online boutique.

Here’s a little insight into me:

I’m Emma, a happy wife and Mum of one Son.

Now, where to start, I won’t lie, my online venture is all new to me,  so I’m happy you’ll be joining me on my developing retail journey as we progress.

As well as a lifelong love of fashion & trends, my background lies in sales.  Work commenced at a local newspaper, with telesales initially and eventually being promoted to a Field Sales Representative representing local businesses in the area.  Following this I ventured in to the world of recruitment consultancy in the insurance and financial sector which I loved and excelled at.  This led to me then setting up my own recruitment agency, and so the business owner was born.

After many happy and productive years, circumstances changed, and I had the opportunity to be a full time Mum and stay at home wife.  Walking away from a successful business is never easy, but a presence at home was needed during those critical years of a child’s development which is of course the path I happily took.

After 6 wonderful years enjoying home life, the itch to return to work needed scratching.  With this in mind, for the past 18 months I have been working for a luxury retail brand part time as a Sales Associate, a job that has rekindled my passion for both fashion and sales.  With the spark now well and truly lit, I am excitedly embarking on a new challenge in life by creating Apparel by Em, my online boutique.

Thank you for visiting the site and taking the time to learn a little more about me. Please do get in touch should you have any questions or suggestions.

Enjoy the posts and happy shopping. Love Em x